Welcome to Natalia Rugs. We are a third-generation family business deeply passionate about every phase of rug-making—from sourcing the finest raw materials to ensuring each rug finds its ideal home. Founded in 2023 by Isa Nadeem Malik S/O Nadeem Ahmed Malik.

Nadeem Ahmed Malik


Mr. Nadeem Ahmed Malik has over 40 years of experience in the hand-knotted rug industry. Mr. Nadeem A. Malik had his humble beginning at the young age of 16, where he worked for his father inspecting wool and every other aspect of making a beautiful carpet.

In 1998, Mr. Nadeem started his own business by the name of Asiatics, which rose to become the largest exporter of hand-made carpet in Pakistan. His accomplishments include 2x LCCI businessman of the year award in 2006 and 2007.

Isa Nadeem Malik CEO

Isa Nadeem malik

Chief Executive Office

Same as his father Isa N. Malik forwarded his father’s Rug Business. In the heart of Lahore, Pakistan, Natalia Rugs emerged as a beacon of tradition and innovation. As the world witnessed a shift towards hand knotted andpower-loomed carpets, we dared to be different.

Our Mission

With a vision that echoed through time, we embarked on a journey to breathe new life into the art of “Hand-Knotted & Machine-Knotted” rugs, preserving centuries-old craftsmanship in a rapidly evolving industry. At Natalia Rugs, we embrace the past and future, weaving together a legacy of beauty and authenticity, one rug at a time.