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<strong>About Us</strong>

About Us

Welcometo Natalia Rugs

We are a third-generation family business deeply passionate about every phase of rug-making—from sourcing the finest raw materials to ensuring each rug finds its ideal home. Founded in the 1970s, Natalia Rugs carries a cherished family legacy of exceptional rug crafting across three generations. Initially established in Lahore and now headquartered in Texas, we have become a trusted name in premium hand-knotted rugs, offering styles that range from Modern to TraditionalTransitional, and Antique rugs collection.

Our Heritage:

Nadeem Ahmed Malik


He has over 40 years of experience in the hand-knotted rug industry. Mr. Nadeem A. Malik had his humble beginning at the young age of 16, where he worked for his father inspecting wool and every other aspect of making a beautiful carpet.

In 1998, Mr. Nadeem started his own business by the name of Asiatics, which rose to become the largest exporter of hand-made carpet in Pakistan. His accomplishments include 2x LCCI businessman of the year award in 2006 and 2007.

Isa Nadeem malik


Same as his father Isa N. Malik forwarded his father’s Rug Business. In the heart of Lahore, Pakistan, Natalia Rugs emerged as a beacon of tradition and innovation.

At the age of 17, Isa officially joined the family business, bringing fresh energy and innovative ideas to Natalia Rugs. Growing up surrounded by the vibrant colors and intricate patterns of the rug world, Isa inherited his father's passion and determination.

From an early age, he showed a keen interest in the family business, spending hours observing the craftsmanship and soaking in the wisdom passed down from generation to generation.

Our Desire

Our desire is to share this cultural heritage with the world, while also empowering the artisans who create these masterpieces. We believe that every rug has a story to tell, and every thread has a soul. Our mission is to bring these stories to life, one rug at a time.


We take pride in every step of our process, from spinning and dyeing to weaving and finishing. Our artisans use traditional techniques passed down through generations, combined with modern designs and materials to create truly unique pieces.


We source the finest wool and silk from local farms and spin it into yarn, using traditional spinning wheels to create a soft, lustrous thread.


Our artisans use natural dyes, carefully selected to create a palette of rich, muted colors that evoke the beauty of the natural world.


Our skilled weavers work tirelessly to bring our designs to life, using traditional looms and techniques to create intricate patterns and textures.


Every rug is carefully washed, trimmed, and finished by hand, to ensure a soft, plush pile and a beautiful, natural sheen.


A special kind of " Natalia rugs Family designed, high-end rug" devoted to our "Sister Humna" are called Humna carpets.

Humna-style hand-knotted rugs are our exclusive designs featuring tribal designs. Their highly unique patterns, bold motifs, and simple geometry place them in a category of their own. These rugs are perfect for adding a dash of tribal character to modern-day homes.

These hand-knotted rugs are renowned for their distinctive designs, striking motifs, and straightforward geometry inspired by antique caucasian carpets. Humna carpets are a popular option for any home since they can give any room a bold personality and flare.

  • Humna 7' 2" X 9' 10" Hand-Knotted Wool Rug 7' 2" X 9' 10" (218 X 300) / Brown / Ivory
  • Humna 17' 1" X 22' 1" Hand-Knotted Wool Rug 17' 1" X 22' 1" (521 X 673) / Red / Red


Join us on this journey, as we explore the world of hand-knotted rugs and bring the beauty of traditional craftsmanship into your home. Browse our collection, learn more about our artisans, and discover the stories behind every rug.

Welcome to Natalia Rugs!

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